You already know that business holiday presents are a great way to reach out to your clients, which include current, past customers you haven’t seen in a while and prospective clients. But if you’ve ever been on the receiving end, you know that oftentimes corporate gifts are impersonal, generic and boring.

By using a little creativity you can express your appreciation and (hopefully) drum up some business without breaking the bank. Read on to discover a few ideas you can use this holiday season.

Send a non-fiction book or booklet with a note that highlights sections pertinent to your client. For instance, if your client just bought a new cat, a cat care book would be a nice idea. You can include a note that on page fifteen there is a list of foods that a cat should never eat. A lawyer recently sent out my stress reduction booklet as a gift to a previous client with back pain and highlighting a few exercises they could do in their chair. She let me know that the client was very appreciative by this gesture and his wife was going to give the lawyer’s name to her boss who needed some legal work. Of course, we don’t always personally know the circumstances of our clients and customers, but sending a booklet with a nice card means a lot to people.

Make up a brief tipsheet to send with your cards. Include tips and tricks relevant to your industry, and set it up as a ‘Top 5′ or ‘Top Ten’ list. Let them know you made this up specifically for them, and format it in a way that will be easy for them to post up around their office or work area.

Give a gift certificate to a class at a gym, yoga studio or even a park pass that can be used for a weekend break.

These are some ideas for business holiday presents that your clients will not only appreciate, but thank you for. By giving presents that directly benefit them, you position yourself as someone who actually cares about them and they will want to do more business with you in return when your services are needed. If you haven’t heard from a previous client in a while, it is nice to reach out to them and let them know you are thinking about them.

Whatever your reason for standing in front of an audience, it is important to identify your objective before you even outline your material. What is your primary goal? Are you being requested by your boss to give a report on your latest sales presentation? Are you taking a course in public speaking and it is your turn to deliver a speech? Maybe you are interested in pursuing public speaking as a career.

Some professional speakers will tell you that there are four reasons for public speaking: to inform, to persuade, to inspire, or to entertain. On the other hand, most college texts on public speaking will tell you there are only three reasons. They do not include speaking to inspire because that category will fall into either the informative or the persuasive category. [Public speaking as a means to entertain is not covered in this article because it is a topic unto itself.]

With the informative presentation, you may be teaching your audience about something, you may be talking about a death-defying experience, or you could be describing your business to your leads group. Whatever your subject is, your primary goal with the informative is to deliver a speech or presentation that is descriptive. Your objective is not to sell anything or persuade anyone, it is merely to teach or inform.

The informative presentation can have a number of main points, although most books will suggest that you should limit your main points to five. (Tell that one to Stephen Covey, author of The 7 Habits of Highly Effective People!)

With the persuasive presentation, on the other hand, your reason for speaking is to persuade your audience to agree with you. While this category may deal with an idea, a theory, or a product, your objective is to have your audience understand and agree with your point of view. You could be a lawyer giving the closing statement for your client. You could be a politician running for office. You might be an insurance broker explaining the value of life insurance. Or, possibly, you are a motivational speaker with an inspirational message designed to help improve the lives of your listeners.

In a nutshell, the persuasive presentation has the objective of selling something. As a persuasive speaker, you want your audience to agree with because you need their support. You may be trying to convince your audience of global warming or trying to explain to them that global warming does not exist.

Whereas the informative presentation can have a number of main points, the persuasive will only have two. The first point should deal with the problem that needs to be resolved, answered, or changed. The second will be what you believe is the answer to the problem.

Whatever your motivation with the persuasive presentation, it is of utmost importance that you are convincing. Your success will be determined by how effectively you can sway your audience to see the story your way. In addition, you may have books, CDs, workshops, or other products at the back of the room that you intend to sell.

You will be much more successful in public speaking if you know your objective and accomplish your goals the next time you stand in front of an audience.

The first impression is the one carried throughout commercial life of a product or service. It is very essential to generate the right ripples in the business-specific market to earn market-value and longevity in rack-life. The first impression created by the product is always a lasting one. People decide whether or not to buy a product based on first impression. Therefore product presentation, design, and delivery are very important. It is necessary to prepare well in advance, in order to make that important first impression memorable. The effort also enables an entrepreneur to generate a brand image out of pure intent.

The objective of the presentation depends on the market segment to which the product is being targeted. Analysis of the target market and subsequent segmentation helps to identify potential customers. Professional designers combine skills in art, science and technology to create market specific product designs. The appeal of the product or service is no more confined to local markets. Today the advent of the internet exposes products to an international rostrum. It is for this scope that the presentation needs to be appropriate and designed in a way that strikes a cord with potential clients across geographical boundaries.

Product delivery refers to making the product available at the right time and right place to minimize costs and maximize customer satisfaction. The positive effects of a well-designed presentation and design can be negated by poor product delivery. Prompt delivery is important to maintaining a customer base. After all the longevity and rack life that a product enjoys relates very much to the demand by potential users. Therefore one can conclude the importance of product presentation design and delivery in the success of a product in the market. Creating a brand image and ensuring the balance between qualitative and quantitative elements of presentation helps a lot.